Clients

GSM London

Client

GSM London. Private provider of higher education based in Greenwich, south-east London, and also Greenford, west London.

Challenge

GSM London was struggling to engage with their target audience; comprised primarily of mature students. They required new targeted content to target various sub groups within their student body.

Solution

Created a content strategy to target different segments within the target audience. Produced blog content for GSM London website as well as the institution’s redesigned student blog.  Content was focused on various internal and external events involving students, such as GSM London Graduation ceremony and Greenford Carnival. PBS also engaged in corporate copy-writing for course pages, landing pages and also traditional and digital marketing campaigns.

The Result

  • Increase in the number of posts published on GSM London student blog.
  • Increased communication between the marketing department and student body
  • Scheduled  social media content using a monthly calendar and Hubspot marketing tool

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